Fast Food Music’: D-Cryme urges Ghanaian artists to focus on timeless songs

In an interview on the Afternoon Show, D-Cryme recalled that during his early recording days in 2000, musicians had limited tools, unlike today, where artists have easy access to advanced technology such as smartphones and artificial intelligence (AI). He encouraged musicians to focus on creating quality records that can remain relevant years after release.

“In the year 2000, we recorded on diskettes and DAT; later, the hard drive came. DAT is like a small cassette, and sometimes you could lose everything on the diskette. Now, from that era until now, people can even record on their phones and do a whole production. There’s AI now too—you just give AI the headline and a few lyrics, and it composes everything for you. That era was when you could really spot great artists. Now, even a simple slogan can become a great banger. Things are easier, simpler, and more advanced. But most of these artists hardly put in the work for it to stand the test of time.”

The rapper described some current releases as “fast food music,” explaining that many songs gain attention briefly but fail to remain memorable.

“They call it fast food music. After three months, you don’t even think of it or feel like you want to buy it. If that is how production was done back then, we wouldn’t be talking about the timeless records of our legends like Kwadwo Antwi, Daddy Lumba, and Rex Omar. So when you’re doing a production, because you don’t know how long it will last or how it will stand the test of time, do it well from the production stage—so that in the next five, 10, or 20 years, you feel proud and say, ‘Wow, I really put in the pen and the work.”

Share your love
Business 24
Business 24
Articles: 213

Newsletter Updates

Enter your email address below and subscribe to our newsletter

Leave a Reply

Your email address will not be published. Required fields are marked *

Desktop Popup ImageMobile Popup Image×