Tibule Advertising has made a remarkable debut at the Gong Gong Awards, securing the award for Best Use of Social Media for its work with Indomie Ghana at the 18th edition of the flagship ceremony.
The recognition marks the agency’s first appearance at the annual event organised by the Advertising Association of Ghana (AAG), representing a major milestone for the creative team behind the campaign.
CAMPAIGN HIGHLIGHTS & OUTCOMES
| Award Category | Best Use of Social Media |
| Client / Brand | Indomie Ghana |
| Industry Event | 18th Annual Gong Gong Awards |
| Strategic Focus | Cultural relevance, audience participation & brand connection |
Driving cultural relevance and digital engagement
The winning campaign was built on a strategy focused on transforming social media presence from routine feed updates into culturally resonant concepts that drive audience participation.
For the Indomie brand, the campaign aligned creative execution with actual consumer behaviour online:
- Grounding messaging in local culture and audience insights
- Crafting interactive content designed for organic sharing
- Aligning brand narrative with daily digital conversations
The close partnership between Tibule Advertising and Indomie enabled both teams to move beyond basic content publishing, delivering a distinctive identity within a crowded digital landscape.
Setting new standards in modern brand building
For Tibule Advertising, securing a win on its initial entry at the Gong Gong Awards validates its strategy of constructing brand campaigns around bold, culturally embedded ideas.
The achievement highlights the agency’s core objective: producing memorable campaigns that resonate with consumers, strengthen brand equity, and shape wider culture.
