ReZultz Advertising, a member of the Ninani Group of Companies, achieved a major triumph at the 18th Gong Gong Awards, securing the Gold for Best Integrated Campaign. Regarded as the top honour of the night and the most prestigious recognition in Ghana’s advertising industry, the award highlights creative and strategic excellence in multi-channel campaign execution.
The agency earned the Gold trophy for its MoMo Responsible Lending campaign in 2026. The initiative was designed to educate everyday Ghanaians on mobile money platforms, encouraging responsible borrowing at a time when many users take on mobile loans without fully understanding repayment structures.
Best Integrated Campaign sits at the top of the Gong Gong Awards’ category hierarchy. The category evaluates how effectively an agency unifies multiple disciplines and media channels to deliver a single, impactful result. In addition to its Gold trophy, the MoMo Responsible Lending campaign secured Silver for Campaign Effectiveness and Bronze for Best Film, emerging as the agency’s top-performing campaign of the evening.
ReZultz Advertising Gong Gong Awards Tally Reaches 8 Trophies
Altogether, ReZultz Advertising walked away with eight awards, comprising one Gold, four Silver, and three Bronze trophies. Their wins spanned critical industry categories, including campaign effectiveness, creativity, radio, social media, film, innovation, and integrated campaigns.
The agency’s additional honours were earned through client work for MTN Ghana and MoMo:
- MTN Mancom Event: Won Silver for Best Use of AI and Creative Tech and Bronze for Best Use of Innovation, celebrating the agency’s application of emerging technologies in corporate communications and brand experiences.
- MTN All The Fun Dey House: Awarded Silver for Best Radio.
- MoMo 16x16x16: Claimed Silver for Best Use of Social Media.
- MoMo Still Me Nsa Ka: Picked up Bronze for Best Integrated Campaign.
ReZultz Leadership Highlights Team Collaboration and Human Creativity
Justin Antwi-Darkwah, Chief Operating Officer of ReZultz Advertising, noted that the Gold in Best Integrated Campaign and the accompanying seven awards reflect the collective dedication of the entire team.
“These awards belong to the entire ReZultz team. Every piece of work that has been recognised is the result of our brilliant team bringing their different skills, ideas, and commitment together to solve problems for our clients,” Darkwah stated. “We appreciate the recognition, but we also see it as a challenge to push ourselves further, work even harder, and aim for greater heights.”
Darkwah emphasised that the recognition reinforces ReZultz’s commitment to delivering campaigns that are responsive to evolving consumer needs, ensuring that emerging technologies complement—rather than replace—human creativity and strategic insight.
Celebrating Creative Convergence at Ghana’s Flagship Advertising Platform
Organised by the Advertising Association of Ghana (AAG), the 18th Gong Gong Awards took place under the theme “The Creative Convergence: Human Craft and AI in Advertising.” The event brought together leading agencies, brands, media professionals, and creative stakeholders across the country.
As the flagship awards scheme for Ghana’s marketing communications industry, the Gong Gong Awards celebrate locally developed strategic thinking and creative execution. By recognising campaigns that drive tangible business growth, the platform continues to set the benchmark for commercial creativity across the region.
